Type · Study 095
Wave Type
A grid of serif letters swells, sinks and brightens as a circular wave passes through. The ripple starts wherever your pointer is.
What you're looking at
Every letter sits at a fixed place in a grid. A circular wave spreads from a centre point, and each letter uses the wave's height at its own position to set three things: its size, its vertical offset and its weight. Crests are large, bold and orange. Troughs are small and faint.
The idea behind it
Type designers think of a typeface as a set of axes, such as weight and width, along which each letter can vary. Tying those axes to position and time is the basic move of kinetic typography. The text stays readable because the grid never moves. Only the letters' dress changes.
Try this
Move the pointer to relocate the centre of the ripple.
